Project Description
Benefit Cosmetics
HOW WE TACKLED THE BRIEF
Benefit Cosmetics
HOW WE TACKLED THE BRIEF
Brief
Benefit Cosmetics UK is a household name within the beauty cosmetics industry. The brief was simple. Design and build a website for them to promote their Bold is Beautiful charity campaign for the UK and Ireland
With Benefit Cosmetics, aesthetic appearance and flawless functionality was extremely important. The team at Envious worked with the Benefit Cosmetics team to launch a platform to house their charity promotion and #be100percent material in a way that was totally accessible to any type of visitor in a way that is both beautiful, and functional
Graphic Design
Bespoke Development
Media content embedding
Brief
Benefit Cosmetics UK is a household name within the beauty cosmetics industry. The brief was simple. Design and build a website for them to promote their Bold is Beautiful charity campaign for the UK and Ireland
With Benefit Cosmetics, aesthetic appearance and flawless functionality was extremely important. The team at Envious worked with the Benefit Cosmetics team to launch a platform to house their charity promotion and #be100percent material in a way that was totally accessible to any type of visitor in a way that is both beautiful, and functional
Graphic Design
Bespoke Development
Media content embedding
Deliverables
With a design requirement of this nature, a simple website design template simply would not do
The project began with our Creative Director planning and designing the website layout, creatively, using Photoshop. Once the Benefit Cosmetics team were happy with the structure and way we had organised their content, whilst also including their brand assets, our front end developer got to work with turning the graphical design into a coded website in pure HTML
The Empowering Women page needed to house multiple YouTube videos, which were a planned serious of Episodes recorded by Benefit Cosmetics, including discussions with women around what they have achieved in their personal journeys and accomplishing various charity campaigns
Bespoke design
Pure HTML
Multiple video Embedding
Deliverables
With a design requirement of this nature, a simple website design template simply would not do
The project began with our Creative Director planning and designing the website layout, creatively, using Photoshop. Once the Benefit Cosmetics team were happy with the structure and way we had organised their content, whilst also including their brand assets, our front end developer got to work with turning the graphical design into a coded website in pure HTML
The Empowering Women page needed to house multiple YouTube videos, which were a planned serious of Episodes recorded by Benefit Cosmetics, including discussions with women around what they have achieved in their personal journeys and accomplishing various charity campaigns
Bespoke design
Pure HTML
Multiple video Embedding
Results
The Benefit Cosmetics team have worked hard to gain exposure and get traffic to their charities page, and also achieve awareness for local charities for women
The two websites, https://uk.boldisbeautiful.com/ for the UK and https://ie.boldisbeautiful.com/ for Ireland provide the perfect platform for that, and have seen successful increased in engagement, traffic and fund raising for their chosen charities
