Project Description
I/U Ink
HOW WE TACKLED THE BRIEF
I/U Ink
HOW WE TACKLED THE BRIEF
Brief
I/U Ink was founded by a creatively driven individual previously working in wardrobe styling. Having a huge passion for Tattoo art and being involved in the Social Media culture, he saw a demand for a community engagement website which connects tattoo artists with those looking to get inked
The site is the first of its kind within this industry, allowing tattoo artists and businesses to register their studio on the site, present their portfolio and even take bookings
A recent addition has been that of a forum, where artists and consumers can discuss topics on a contained area
The site is monetised by taking a percentage, or fixed monthly amount, from tattoo artists who only pay the percentage when a confirmed booking is made making it a risk free venture
100% Bespoke Development
Google Maps API
eCommerce integration
Brief
I/U Ink was founded by a creatively driven individual previously working in wardrobe styling. Having a huge passion for Tattoo art and being involved in the Social Media culture, he saw a demand for a community engagement website which connects tattoo artists with those looking to get inked
The site is the first of its kind within this industry, allowing tattoo artists and businesses to register their studio on the site, present their portfolio and even take bookings
A recent addition has been that of a forum, where artists and consumers can discuss topics on a contained area
The site is monetised by taking a percentage, or fixed monthly amount, from tattoo artists who only pay the percentage when a confirmed booking is made making it a risk free venture
100% Bespoke Development
Google Maps API
eCommerce integration
Deliverables
The first phase was to focus highly on a unique brand and develop across a specific image style. The site has an elongated design specifically suited for mobile devices, whilst also having a high impact on desktops
The target audience needs to be able to search the directory by various parameters, with results of all being displayed as pins on a map for quick access
The forum also has a very unique design, allowing multiple users registered on the site to create conversations and have their posts rated by other members creating higher engagement and dependancy on the site
Stripe has been integrated to either take a percentage of a booking fee, or a monthly subscription payment from Tattoo artists, depending on their membership choice upon registration
Admin access to user account control
Bespoke, responsive design
Image gallery upload and editing
Deliverables
The first phase was to focus highly on a unique brand and develop across a specific image style. The site has an elongated design specifically suited for mobile devices, whilst also having a high impact on desktops
The target audience needs to be able to search the directory by various parameters, with results of all being displayed as pins on a map for quick access
The forum also has a very unique design, allowing multiple users registered on the site to create conversations and have their posts rated by other members creating higher engagement and dependancy on the site
Stripe has been integrated to either take a percentage of a booking fee, or a monthly subscription payment from Tattoo artists, depending on their membership choice upon registration
Admin access to user account control
Bespoke, responsive design
Image gallery upload and editing
Results
i/U Ink invested in a social media campaigns, particular Instagram, which since launch of only a few months has attracted almost 4000 followers
Their monthly newsletter also achieves a high level of engagement, which has added to the amount of new sign ups from tattoo artists on the website
The next phase will be the launch of a native app, to further enhance and increase the level of engagement
